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Use soft, diffused lighting to dispel harsh shadows, which can make food unappealing.Illuminate foods from behind to boost the appearance of steam when shooting hot food and beverages.You can light food from the top or side, but most dishes benefit from supplemental backlighting.Here are other lighting techniques you can try: The benefit is that the wide maximum aperture of the fast lens allows more light onto the sensor of the camera so you still get quality photos. If you’re working in low-light places, such as restaurants, use a camera with a fast lens. The best lighting for food is indirect, such as a shaded location on a sunny day, which will give your food a bright, even glow. “Even lighting is key for elevating the look of your food.” “There is nothing worse than seeing food that looks, for lack of a better word, gross because the lighting is creating more contrast, or lack of lighting is making the food look dingy,” says Danni Siminerio, manager of Square Photo Studio. Lighting can make or break the appearance of your food in photos. So, pay attention to how you pour your sauce or place those leafy greens, and how you compose your overall shot. A study found that diners not only prefer more artistically plated food, they also rated it higher than other meals and were willing to pay more for it. Plating is important because it affects the diners’ perception of a meal. This is the arrangement of your food on the plate. Great food photography is a result of several important things done right. Food photography 101: Understanding the basics Here’s how to take scroll-stopping food photos for your website and social media. And if your food photos don’t look great, people may be less inclined to try it - even if it tastes great. In fact, an analysis of Square Online data found that 74% of first orders for food and beverage purveyors are for items with images. The bottom line is that potential customers will be judging the quality of your food based on the photos available on your website and delivery apps first, before they ever reach checkout.

This is an important statistic since more restaurants are shifting towards online ordering and takeout: Square’s Future of Commerce data found that over 40% of restaurants’ revenue comes from online or app-based ordering. Food photography makes a big difference in both getting people into your restaurant and in what they order online.Īccording to one study, 67% of consumers consider the quality of a product image as “very important” when making a purchase online.